
The UCP Era: Why Visibility Matters More Than Ever In Agentic Commerce
by Marta Sulkiewicz11 Min.
Jan 22, 2026
Marta Sulkiewicz is a marketing and business insights expert with over 20 years of proven experience in the industry. She is a recognized thought leader and speaker, having presented at major events including Gartner Marketing Symposium, OMR, TMRE, I-COM, and many more. Marta leads Similarweb’s solutions for CPG and Retail companies, working closely with clients to help them drive ROI from digital data and insights.
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