The AI Search Optimization Blog
Learn about AI Search Optimization (GEO, AEO, LLMO) from Similarweb's SEO & AI Search experts' hands-on experience. Read about the latest AI trends and achieve growth in Gen-AI engines using the best AI Optimization tools on the market.

How ChatGPT Ads Are Reshaping Paid Search
by Darrell Mordecai9 Min.
Sep 03, 2026

AI Referral Traffic by Industry: What 770 Million Monthly Visits Reveal
by Maayan Zohar Basteker8 Min.
Sep 03, 2026

AI Platform Personas: Why ChatGPT, Gemini, and Claude Attract Completely Different Users
by Maayan Zohar Basteker10 Min.
Sep 02, 2026

How to Optimize Your Homepage for AI Traffic
by Limor Barenholtz15 Min.
Aug 09, 2026

Is AI Replacing Search? What The 2026 Numbers Actually Reveal
by Maayan Zohar Basteker10 Min.
Aug 04, 2026

ChatGPT vs Claude vs Gemini vs Perplexity: what 2026 usage data actually shows
by Maayan Zohar Basteker8 Min.
Aug 02, 2026

AI Search Stats 2026: Market Share, Referral, and Citation Data
by Maayan Zohar Basteker11 Min.
Jul 29, 2026

How to Research Keywords in AI: A 6-Step Process for Finding Topics and Prompts Worth Targeting
by Maayan Zohar Basteker8 Min.
Jul 23, 2026

How to Find the Topics People Are Actually Asking AI Platforms
by Maayan Zohar Basteker7 Min.
Jul 20, 2026

How to Optimize Your YouTube Videos for AI Search
by Shai Belinsky7 Min.
Jul 13, 2026

Original Data as a GEO Moat: Why Proprietary Research Earns AI Citations
by Shai Belinsky8 Min.
Jul 09, 2026

How AI Chooses Sites to Cite
by Maayan Zohar Basteker8 Min.
Jul 07, 2026
Wondering what Similarweb can do for your business?
Give it a try or talk to our insights team — don’t worry, it’s free!