25 GEO Conferences To Attend In 2026

A field that barely existed three years ago now has its own conference circuit.

Whether you call it GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), LLMO (Large Language Model Optimization), or just “getting your brand to show up in ChatGPT.” It’s moved fast. What started as a fringe topic is now the dominant thread at virtually every major search and digital marketing conference in the second half of 2026.

There’s no shortage of GEO conferences and AI search events to choose from. The tricky part is figuring out which ones are worth your time and travel budget.

Below is every GEO conference and GEO-adjacent event happening in the second half of 2026, from dedicated AI search summits to the established SEO conferences going hard on LLM visibility this year. Everything listed is still ahead of you.

Here’s the full list at a glance:

1. Similarweb AI Day

Date: June 29

Location: Similarweb Office, TLV, Israel

Ticket price: Free (Register here)

Website: similarweb.com

Join Similarweb leaders, product experts, customers, and industry peers for a hands-on experience focused on the future of AI-powered decision-making, competitive intelligence, and digital strategy.

During the event, you’ll:

• Discover how AI is reshaping search, advertising, and competitive strategy
• Explore Similarweb’s latest AI-powered capabilities and product roadmap
• Learn practical ways to integrate AI into your daily workflows
• Hear how leading organizations are using AI to make faster, smarter decisions
• Connect with product leaders, success teams, and fellow industry professionals

2. SEO Estonia

Date: July 9–11

Location: Tallinn Creative Hub, Tallinn, Estonia

Ticket price: From €599

Website: seoestonia.com

A hidden gem on the European conference circuit. Three days in Tallinn with a speaker roster built around people who test things rather than talk about testing them: Aleyda Solis, Greg Gifford, Kyle Roof, and Ivana Flynn, among them. Topics include AI integration, ecommerce SEO, and LLM visibility.

A VIP mastermind runs July 9 and a group mastermind on July 10, available for higher-tier ticket holders, alongside a bar crawl and afterparty. 350+ attendees from 25+ countries are expected.

3. MozCon New York

Date: July 14

Location: The Glasshouse, New York City, USA

Ticket price: From $849

Website: moz.com/mozcon

One track, one day, no filler. MozCon has reinvented itself as a tight, single-track roadshow, and the New York edition is where North American practitioners should be.

The 2026 call for speakers explicitly asked for talks on AI search visibility and AI workflows. About 600 people in a room, which means you’ll actually meet the speakers rather than wave at them from row 40. Confirmed speakers include Lily Ray, Wil Reynolds, and Michael King.

4. BrightonSEO San Diego

Date: September 15–16

Location: San Diego Convention Center, San Diego, USA

Ticket price: From $865 early bird (prices rise July 16); limited scholarship/VIP passes available free by application

Website: brightonseo.com/events/san-diego-2026

The world’s largest search marketing conference, now in a bigger venue after a record-breaking 2025 edition. Two full days, multiple tracks, and sessions covering technical SEO, AI-powered content strategy, and PPC. Hero Conf is included in your ticket at no extra cost.

The agenda covers AI Overviews, LLM visibility, and how to stay visible in a world where AI is answering questions before users visit your site. Training workshops run on September 14 if you want the extra day. The free ballot window has closed, but a limited number of scholarship and VIP passes are still available by application.

5. UNBOUND 2026 (formerly INBOUND)

Date: September 16–18

Location: Massachusetts Convention and Exhibition Center, Boston, USA

Ticket price: From $1,399 GA (VIP also available)

Website: unbound.hubspot.com

After 15 years, HubSpot’s flagship conference has rebranded as UNBOUND. AEO gets serious real estate in the 2026 agenda. It’s not a single track bolted on, but woven through sessions on strategy, data, and execution.

Confirmed sessions include Dale Bertrand’s “Winning AI Search: Close the Gaps That Cost You Customers” and Marcel Santilli’s “What 10,000 Hours of AEO Taught Us,” which covers what moves the needle across ChatGPT, Perplexity, Claude, and Google AI Overviews. 13,000+ attendees, 200+ sessions.

6. Belgrade SEO Conference

Date: September 18

Location: CDT Hub, Belgrade, Serbia

Ticket price: From €99

Website: belgradeseoconference.com

One of the most affordable in-person SEO events in Europe. A single day in Belgrade with a focused program covering technical SEO, local SEO, content strategy, and AI search. Speakers confirmed for the 2026 edition include Aleyda Solis and Judith Lewis. For practitioners in Central and Eastern Europe who want a high-quality room without the cost of the bigger Western European events, this is the one to know about.

7. SEOktoberfest G50 Summit

Date: September 20–25

Location: Stanglwirt Resort, Going am Wilden Kaiser, Austria

Ticket price: From €5,500 (invitation-only; 2026 edition sold out)

Website: seoktoberfest.net

A think tank for senior SEO practitioners, not a conference in any traditional sense. Around 25 experts, around 30 attendees, a luxury alpine resort, and a strict no-blogging, no-tweeting rule.

Everything discussed stays in the room. The 2026 edition has confirmed speakers including Lily Ray, Kevin Indig, Michael King, Dana DiTomaso, and Jes Scholz.
The 2026 edition is sold out. This is a “know it exists” entry for most readers. But if you get an invitation in a future year, accept it.

8. DMEXCO

Date: September 23–24

Location: Koelnmesse, Cologne, Germany

Ticket price: From €179 (Early Bird offer)

Website: dmexco.com

Europe’s largest digital marketing and technology expo. The 2026 theme is “Scaling Intelligence,” with 10 summits covering AI in marketing, agentic media buying, hyper-personalization, and autonomous marketing workflows. 40,000+ attendees, 700+ exhibitors, 17 stages.

Worth flagging upfront: DMEXCO is more AdTech and MarTech than GEO-specific, and it’s as much a deal-making marketplace as a conference. Go for the broad AI marketing picture, not for dedicated LLM optimization depth. That said, the volume of European marketing leadership in one building makes it worth the trip if you operate in that market.

9. SMX Advanced Europe

Date: September 29–30 (+ Deep Dive Day October 1)

Location: Berlin, Germany

Ticket price: From €995

Website: smxadvanced.eu

The European edition of the practitioner-focused search marketing conference. Sessions assume you already know the basics. This is advanced SEO and PPC only. The 2026 Berlin edition includes dedicated GEO and AI search tracks alongside the core program.

An optional Deep Dive Day on October 1 runs in smaller groups with roundtables and more direct speaker access than you get on the main stage.

10. WTSFest Philadelphia

Date: October 1

Location: Philadelphia, PA, USA

Ticket price: From $499

Website: womenintechseo.com

A full-day conference run by the Women in Tech SEO community, with four tracks: Analyse, Advance, Innovate, and Empower. AI search, entity building, and analytics sit alongside leadership and career content. One of the few events where technical depth and real community coexist without a four-figure ticket.

11. Search ‘n’ Stuff Antalya

Date: October 1–4

Location: Antalya, Turkey

Ticket price: From €340 (Early Bird, No accommodation)

Website: searchnstuff.co.uk

A four-day search and marketing retreat on the Turkish coast. If you’ve been to the London edition, you know what to expect: practical, community-driven, and free of corporate polish. The Antalya version adds all-inclusive accommodation and a beach. Good option for practitioners who want peer-level conversation without the mega-conference scale.

12. GEO KNOW HOW

Date: October 1

Location: Festsaal Kreuzberg, Berlin, Germany

Ticket price: From €499

Website: geoknowhow.com

Germany’s only dedicated GEO conference, now in its second year, is run by Berlin-based SEO agency Claneo. The program runs entirely in German, which makes it the right event for DACH-region practitioners who want GEO depth without switching languages.

Speakers from the 2025 edition included experts from SISTRIX, MediaMarktSaturn, and Henkel. Pre-conference workshops run on September 30, and post-conference workshops on October 2.

13. Content Marketing World

Date: October 5–7

Location: Colorado Convention Center, Denver, Colorado, USA

Ticket price: From $999 (All Access includes AI in Action Summit)

Website: contentmarketingworld.com

The Content Marketing Institute’s annual event is now in Denver. 4,000+ attendees, 100+ sessions. The 2026 All Access pass includes a dedicated AI in Action Summit, plus sessions on winning in a zero-click world and building AI-resistant SEO strategies.

Not a GEO-first event, but content and search are more connected than ever right now. If you work in content strategy and want to understand how your editorial decisions affect AI visibility, there’s material here you won’t find at a pure SEO conference.

14. BrightonSEO UK (Autumn)

Date: October 8–9

Location: Brighton Centre, Brighton, UK

Ticket price: From £300+VAT (free ballot available)

Website: brightonseo.com/events/october-2026

The UK flagship edition of the world’s biggest search marketing conference. Two full days, thousands of attendees, and a multi-track program covering technical SEO, content strategy, digital PR, AI search, and LLM visibility. Training workshops run on October 7.

BrightonSEO is one of the best single trips for building a broad network across search disciplines. The free ballot makes it more accessible than most events at this scale, but spots go quickly.

15. Ahrefs Evolve San Diego

Date: October 12–13

Location: InterContinental San Diego, San Diego, USA

Ticket price: From $1,099 standard (Early bird) / $2,099 All-Access

Website: ahrefsevolve.com

Ahrefs’ flagship US conference: 600+ practitioners from 35+ countries, two days, single track. No parallel sessions. Everyone sees the same talks.

The 2026 speaker lineup includes Ann Handley, Ross Simmonds, Tim Soulo, and 20+ practitioners sharing real workflows on SEO, AEO, and AI search visibility.

16. Semrush Spotlight

Date: October 13

Location: Old Billingsgate, London, UK

Ticket price: From £249

Website: spotlightconf.com

Semrush’s flagship marketing conference is built around brand visibility in the AI search era. The theme is the overlap between traditional SEO and AI-driven discovery, covering how brands earn visibility across both search engines and LLMs.

1,000+ senior leaders, main-stage keynotes, breakout sessions, and expert-led roundtables.

17. MAICON

Date: October 13–15

Location: Huntington Convention Center, Cleveland, Ohio, USA

Ticket price: From ~$1,699

Website: marketingaiinstitute.com/events/maicon

The Marketing Artificial Intelligence Conference is the only major annual event dedicated entirely to AI in marketing operations. Every session is built for marketing leaders, not engineers: AI applied to content, personalization, automation, and measurement.

GEO and AEO aren’t the primary framing here, but if you’re building AI marketing infrastructure (workflows, team structures, measurement), MAICON is the most focused event on that topic.

18. News & Editorial SEO Summit (NESS)

Date: October 13–15

Location: Online

Ticket price: From $299 (Early Bird)

Website: newsseo.io

The only global event dedicated entirely to SEO for publishers, news organizations, and editorial brands. Covers Google News, Discover, AI Overviews, and how newsrooms are adjusting to the shift from click-based to citation-based visibility. Fully online, which means you can attend from anywhere.

19. SERP Conf. Rome

Date: October 16

Location: Nazionale Spazio Eventi, Rome, Italy

Ticket price: From €279 (Early bird)

Website: serpconf.com/rome

The first Italian edition of the SERP Conf. circuit, held in partnership with WordLift. Single-track, single day, no parallel sessions. The program covers SEO, ecommerce, and AI-mediated discovery. Andrea Volpini of WordLift is among the confirmed speakers; additional names are being announced. Rome in October is as good a reason as any to make the trip.

20. State of Search

Date: October 19 & 20

Location: Grapevine Convention Center, Texas, USA

Ticket price: $299

Website: stateofsearch.org

A two-day conference for in-house SEOs, agency marketers, and digital strategists. Main-stage talks, tactical workshops, and live site clinics where speakers review attendees’ websites in real time. Focused on execution over theory.

21. SERP Conf. Vienna

Date: November 2 & 3

Location: Tech Gate Vienna, Vienna, Austria

Ticket price: From €499

Website: serpconf.com/vienna

The third Vienna edition of the SERP Conf. series: single-track, single day, entirely in English. The format is deliberately compact: every session makes the main stage, or it doesn’t get on the program. Confirmed speakers for 2026 include Martin Splitt, Dan Petrovic, and Jes Scholz, with themes covering AI-mediated discovery, technical SEO, and ecommerce. A VIP dinner with speakers runs on October 29, with masterclasses and the main conference on November 3.

22. Tech SEO Connect

Date: November 5-6

Location: Durham, North Carolina, USA

Ticket price: $1,073

Website: techseoconnect.com

The only open-attendance conference dedicated entirely to technical SEO. Two days covering crawling, rendering, structured data, and machine learning in search. The 2025 edition includes original research showing that traditional SEO metrics predict only 4–7% of AI citation behavior. That’s the kind of specific finding that actually changes how you work.

23. Chiang Mai SEO Conference (CMSEO)

Date: November 9–13

Location: Chiang Mai Marriott Hotel, Chiang Mai, Thailand

Ticket price: From ~$897

Website: chiangmaiseoconference.com

Five days, 800 attendees, and a room full of people who treat SEO as a business rather than a job. CMSEO started as an affiliate and performance SEO event, but the 2026 speaker lineup has moved into LLM visibility and entity SEO.

Side conversations here are as valuable as the sessions. Five days is a big commitment, but people keep returning year after year.

24. Digital Marketing Europe

Date: November 10–12

Location: Vilnius, Lithuania (SIMBIOCITY Nova for workshops; Apollo Cinema Outlet for the conference)

Ticket price: From €540

Website: digitalmarketingcon.eu

An international digital marketing conference in its eighth year, with GEO listed as a core topic for 2026. Workshop day on November 10, two conference days on November 11–12. The program includes a dedicated track on adapting SEO/GEO strategy for generative AI search and a standalone session on improving content visibility in LLMs.

500+ attendees from 30+ countries, 40+ speakers. One of the more affordable options in Europe for a conference of this size.

25. MozCon London

Date: November 13

Location: Convene 22 Bishopsgate, London, UK

Ticket price: From £520 early bird

Website: moz.com/mozcon

The UK stop on the MozCon roadshow. Same single-track, single-day format as New York: one room, one agenda, no parallel sessions. Around 600 attendees. No livestream in 2026, in-person only. If you missed New York or you’re based in Europe, this is the one to book.

Start planning

There’s no shortage of options this year. GEO and AI search content now shows up everywhere from free invite-only series to 40,000-person expos, and from single-day practitioner events to week-long retreats. Whatever your budget, location, or level of depth you’re looking for, something on this list will fit.

Hopefully, this makes the landscape a little easier to navigate.

FAQs

What is a GEO conference?

A GEO conference is an event focused on Generative Engine Optimization, helping marketers and SEOs optimize their content and brand presence to show up in AI-generated answers from tools like Google’s AI Overviews, ChatGPT, Perplexity, and Gemini.

Are there any free GEO conferences?

Yes. Profound’s Zero Click series (London on October 22, Sydney on October 27, and Singapore on October 29) is free to attend, though invite-only and space-limited. Some BrightonSEO editions offer free single-day ballot tickets, but the main 2026 San Diego ballot has already closed.

Which GEO conferences are best for European attendees?

The strongest GEO conferences for European attendees are: BrightonSEO UK (October 8–9, Brighton), GEO KNOW HOW (October 1, Berlin, German language only), SMX Advanced Europe (September 29–30, Berlin), Semrush Spotlight (October 13, London), and Digital Marketing Europe (November 10–12, Vilnius), are all strong options without a transatlantic flight.