Recommendations for
AI Search Optimization

Turn AI search data into an actionable plan in minutes with our AI recommendations suite.

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STRATEGIC GAPS

Let AI spot your biggest strategic gaps

Find the topics your brand is missing. And get a prioritized list of themes you need to cover to close those strategic gaps and win visibility.

CONTENT OPTIMIZATION

Optimize your current content for AI

Generate a list of specific edits for your high-impact pages based on winning AI citation patterns. So your content will go from occasionally referenced to consistently cited in the topic.

CONTENT CREATION

Get custom content briefs backed by data

Get done-for-you content briefs, backed by Similarweb data to cover all of your topical gaps. And move from a source AI references to one it highly recommends.

PRIORITIZATION

Manage your AI action plan easily

Build your to-do list from our recommendations ranked by impact. Then run fresh recommendations to keep your strategy up-to-date.

How we stack up to the competition

URL-level fixes

Identifies high-potential pages & give specific optimization suggestions.

Publish-ready briefs

Creates ready-to-use content briefs to publish faster.

AEO macro strategy

Analyzes topic gaps across AI search performance and prioritizes improvements .

Analyze your complete digital footprint

Benchmark against competitors and manage your website’s growth across all channels.

Market research

Analyze market size, trends, and brands to get a 360° view of your competitive landscape

AI studio

Get answers to any business questions at the click of a button with our AI-powered digital intelligence.

More AI Search Optimization Features

Learn more

Why our customers rank us #1

CPG/Retail

“With AI searches on the rise…I get asked a lot of questions …Similarweb has enabled me to quickly and easily answer these questions with compelling visuals.”

Jon Baldwin

Senior SEO Content Manager

CPG/Retail

Play

Bevon Dormer

Sr. Manager of Data, Insights, & Analytics

Agencies

63%+

Organic traffic

Wiideman Consulting Group - Improved organic traffic for their clients Applebee’s and IHOP by 37% and 63%, boosting revenue by 167% and 70% YoY, respectively.

Agencies

Play

Chewy Chua

Managing Director

Travel/Tourism

"I really like Similarweb's capacity of clicking down into competitors' data that is not easily available in any other tools, including AI conversations.”

Renata Tibiriçá

Director, Marketing Performance & Insights

B2B Software

Play

Missy Goldberg

Director of Global Marketing

Agencies

"Similarweb provides me with invaluable competitor analysis when pitching for new clients or to grow existing ones. It's made my job 10x easier.”

Callum Stannard

Comms Planning Director

Agencies

817%+

Conversion rate

Anything is Possible - Used Similarweb to identify which sites sent high-quality referrals to their clients' competitors and placed display ads there.

CPG/Retail

“They track all the important stuff like mention share, citation frequency, sentiment, and competitor positioning.”

Arturs Cavniss

Technical SEO Lead

CPG/Retail

“With AI searches on the rise…I get asked a lot of questions …Similarweb has enabled me to quickly and easily answer these questions with compelling visuals.”

Jon Baldwin

Senior SEO Content Manager

CPG/Retail

Play

Bevon Dormer

Sr. Manager of Data, Insights, & Analytics

Agencies

63%+

Organic traffic

Wiideman Consulting Group - Improved organic traffic for their clients Applebee’s and IHOP by 37% and 63%, boosting revenue by 167% and 70% YoY, respectively.

Agencies

Play

Chewy Chua

Managing Director

Travel/Tourism

"I really like Similarweb's capacity of clicking down into competitors' data that is not easily available in any other tools, including AI conversations.”

Renata Tibiriçá

Director, Marketing Performance & Insights

B2B Software

Play

Missy Goldberg

Director of Global Marketing

Agencies

"Similarweb provides me with invaluable competitor analysis when pitching for new clients or to grow existing ones. It's made my job 10x easier.”

Callum Stannard

Comms Planning Director

Agencies

817%+

Conversion rate

Anything is Possible - Used Similarweb to identify which sites sent high-quality referrals to their clients' competitors and placed display ads there.

CPG/Retail

“They track all the important stuff like mention share, citation frequency, sentiment, and competitor positioning.”

Arturs Cavniss

Technical SEO Lead

CPG/Retail

“With AI searches on the rise…I get asked a lot of questions …Similarweb has enabled me to quickly and easily answer these questions with compelling visuals.”

Jon Baldwin

Senior SEO Content Manager

CPG/Retail

Play

Bevon Dormer

Sr. Manager of Data, Insights, & Analytics

Agencies

63%+

Organic traffic

Wiideman Consulting Group - Improved organic traffic for their clients Applebee’s and IHOP by 37% and 63%, boosting revenue by 167% and 70% YoY, respectively.

Agencies

Play

Chewy Chua

Managing Director

Travel/Tourism

"I really like Similarweb's capacity of clicking down into competitors' data that is not easily available in any other tools, including AI conversations.”

Renata Tibiriçá

Director, Marketing Performance & Insights

B2B Software

Play

Missy Goldberg

Director of Global Marketing

Agencies

"Similarweb provides me with invaluable competitor analysis when pitching for new clients or to grow existing ones. It's made my job 10x easier.”

Callum Stannard

Comms Planning Director

Agencies

817%+

Conversion rate

Anything is Possible - Used Similarweb to identify which sites sent high-quality referrals to their clients' competitors and placed display ads there.

CPG/Retail

“They track all the important stuff like mention share, citation frequency, sentiment, and competitor positioning.”

Arturs Cavniss

Technical SEO Lead

FAQs

Got questions? We've got answers.

AI Recommendations is the action layer of AI Search Intelligence, the final step after you attribute, discover, and measure. It analyzes your current AI citation and visibility performance, identifies the content gaps holding you back, and surfaces a clear action plan so you always know what to do next.

SEO tools optimize pages for ranking, while most AI tools stop at citability, tweaking content so AI can reference it. AI Recommendations goes further, decoding the full AI conversation landscape and competitive behavior to pinpoint where you can win, moving your brand from a source AI references to one it actively recommends.

Three main types: strategic topic gaps showing themes you're missing, specific edits to make existing pages citation-worthy, and ready-made briefs for net-new content. An interactive to-do board then lets you move each recommendation from Suggested to To-Do to Done.

It runs a deep analysis of your topic landscape to identify where your brand is missing from AI answers. Those are your topic gaps. Then mention-level intelligence pinpoints the specific answer gaps that drive brand mentions, so you know exactly where to focus.

Recommendations arrive as a prioritized action plan, ranked so you always know where to focus first. Prioritization centers on your biggest opportunities to win, the topic gaps and moves most likely to lift your visibility in the AI answers that matter most to your brand.

Yes. AI Search Intelligence allows you to benchmark your brand visibility and AI traffic against competitors across topics. It shows where competitors are getting mentioned instead of you and which sources are influencing those answers, so you can target the same topics strategically.

Insights come from AI Brand Visibility data. Similarweb's AI Brand Visibility tracker currently covers ChatGPT, Google AI Mode, Gemini, and Perplexity. The broader AI Search Intelligence toolkit also monitors AI-driven traffic from additional platforms, including Grok, Claude, and Microsoft Copilot.

AI Brand Visibility data is refreshed daily to help teams track changes and trends over time, rather than relying on one-off snapshots. As your visibility shifts, you can run fresh recommendations to keep your action plan up to date without losing your saved progress.

Use AI Brand Visibility to track how often your brand is mentioned in AI-generated answers vs. your main competitors across the topics that matter to you. Then, use the AI Traffic Tracker to measure actual clicks to your site from LLMs.

Build your perfect AI content strategy now

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Recommendations for AI Search Optimization

Generate a customized AI optimization plan

Let AI spot your biggest strategic gaps

Optimize your current content for AI

Get custom content briefs backed by data

Manage your AI action plan easily

How we stack up to the competition

More AI Search Optimization Features

FAQs

Build your perfect AI content strategy now

Recommendations for
AI Search Optimization