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Master AI Influence and Visibility

AI Citation Analysis Tool

Identify the sources that shape AI answers and use them to amplify your reach, earn more citations, and secure your brand’s visibility in AI search

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AI Citation Analysis Tool

Be the source or be in the source

AI search is the new discovery channel, and citations are its currency of authority. Our Citation Analysis is your edge to uncover, influence, and win visibility where it matters most.

Connect Citations to topics and prompts

Connect Citations to topics and prompts

Dive into a living map of the domains and URLs most cited by AI engines across the topics you track. Each source links directly to top prompts, showing exactly how and where it’s influencing AI answers and your brand mentions.

Check your competitors’ citations

Check your competitors’ citations

Curious which competitor pages are earning AI’s trust? Instantly see every URL and source being cited in your tracked topics, and use those insights to shape smarter, AEO-driven content strategies.

Influence the conversation at the source

Influence the conversation at the source

LLMs lean heavily on UGC and forums for authentic perspectives. Identify the exact Reddit threads and Quora discussions being cited, and develop meaningful engagement strategies that put your brand where AI and your audience already are.

Partner with the publishers that matter

Partner with the publishers that matter

See which news and publisher sites hold the highest Domain Influence Scores, right down to the specific articles cited by AI. Prioritize the partnerships that move the needle, from affiliate campaigns to digital PR, and turn influence into visibility.

Stay ahead as AI search evolves

Stay ahead as AI search evolves

Citations shift by topic, prompt, and over time, and we track them all daily. See which sources are rising or falling in influence so you can fine-tune your onsite and offsite strategies, adapt faster, and maintain visibility as the AI search landscape changes.

The ingredients that make our Citation Analysis tool so powerful…

Daily-response-data

Domain Influence Score

See how influential each domain is for your tracked topics

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URL Influence Score

Drill down to individual pages shaping AI answers

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Your domain score

Track how influential your own site is over time

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Prompt-level insight

See which exact questions and prompts each source influences

Connect the dots

Connect the dots

Switch between modules within the AI Brand Visibility tool for the full picture of citations, prompts, and visibility.

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Citations in real time

Daily data updates to identify new sources and trends

Real responses

Real responses

Access real AI answers and see every source per prompt

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FAQ

Citation Analysis is a report from Similarweb within the AI Brand Visibility tool. It shows which domains and pages AI engines cite when surfacing brands in their answers. It reveals the sources AI trusts, helping you understand and improve your brand’s presence across AI-driven search.
You can see which domains and URLs most influence AI answers for your tracked topics, how often they appear, and whether your brand is being cited. You can also track domain and page influence scores over time. The report is designed to give you actionable insights to impact your performance in the AI search landscape.
By identifying the most influential sources within AI, you can prioritize content that earns citations, strengthen relationships with trusted publishers, or find new partnership opportunities to boost visibility in AI search.
Because in AI search, being trusted means being visible. Citation Analysis reveals who AI listens to, which domains drive influence, and how you can claim authority in this fast-moving ecosystem.
It helps you spot where your brand or competitors are (or aren’t) cited, understand the influence behind each domain, and pinpoint opportunities to strengthen your visibility on and off-site.
Your visibility in AI search doesn’t just depend on your own content, like it does with SEO. Your visibility these days depends on who cites you. Citation Analysis shows the domains and individual URLs most influential for each topic, revealing where ChatGPT and other AI tools are sourcing their answers.
The Influence Score measures how often a domain or URL is cited by AI engines across responses within a selected timeframe. The higher the score, the more frequently that source appears, signaling stronger authority and visibility within AI search content. You can use it to compare domains or pages side by side and identify which ones have the greatest impact on AI responses for your tracked topics.
Yes. Each cited URL is tagged with the topics it was referenced in, so you can see exactly where and why it was used by AI. This makes it easy to connect citations to the topics or search intents driving AI search answers.
Traditional citation tools track backlinks or academic references, but AI Citation Analysis reveals something entirely new: how AI search tools pull and reference content online. Instead of focusing on link-building or manual citation checks, this tool shows which domains and pages AI systems actually rely on when generating responses about your brand or competitors.
Brands can use Citation Analysis to understand which brands influence AI responses, identify which pages and publishers influence your brand mentions in AI answers, benchmark your Influence Scores against competitors, prioritize high-authority partnerships or content updates to earn more citations, and Track shifts in source influence over time to stay ahead as AI algorithms evolve. In short, these insights help brands strengthen their authority, visibility, and discoverability where it now matters most: inside AI search results.

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