AI Sentiment Analysis Tool

AI responses don’t just mention your brand, they shape how people feel about it. With Similarweb’s Sentiment Analysis, see if and how you show up.

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See the Sentiment Trends Shaping Your Brand’s AI Reputation

Perception matters. Now you can track whether AI models talk about your brand positively, negatively, or neutrally, and pinpoint the exact prompts and responses shaping that sentiment.

Measure your brand reputation in AI

Get a clear breakdown of sentiment across every topic and prompt you track. Understand how often your brand is mentioned positively, negatively, or neutrally, and benchmark your perception with our unique Sentiment Score across ChatGPT, Perplexity and AI Mode.

Identify risks and surface new opportunities

Spot negative mentions early before they escalate, and double down on what drives positive sentiment. With transparency into the exact prompts, responses and sources behind every mention, you can quickly see where issues or opportunities originate.

Benchmark your brand strength

Compare your sentiment trends and brand strength to competitors. See where other brands are winning the narrative, where they’re struggling, and where your brand has a clear advantage in perception.

Understand the topics shaping your reputation

Sentiment shifts depending on the conversation. View sentiment at a topic level to understand which themes lift your brand, and which may require attention. Easily identify the areas that influence how audiences and AI models perceive you.

The ingredients that make our Sentiment Analysis tool so powerful…

Daily response data

AI responses are refreshed every day, giving you the most up-to-date sentiment intelligence.

Prompt-level transparency

See the exact prompts driving positive, negative, or neutral mentions.

Sentiment Score (–1 → 1)

Benchmark brand perception with a simple, comparable index rarely found in AI visibility tools.

AI response view

Open the real AI answers attached to each mention, so you can see the narrative firsthand.

Topic-level sentiment

Understand how sentiment changes across the topics you track or compare.

Sentiment Breakdown

See your mentions split by positive, negative, and neutral sentiment - in both percentages and absolute volumes.

Competitive sentiment insights

Compare perception side-by-side with competitors to reveal strengths and vulnerabilities.

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FAQ

Sentiment Analysis shows how your brand is being talked about in AI responses. It measures positive, negative, and neutral mentions and provides a Sentiment Score to benchmark your reputation across topics and against competitors.

Similarweb analyzes real AI responses and applies sentiment classification to each brand mention, giving you accurate insights into tone and perception.

Yes. Every sentiment result is tied to real user prompts and the corresponding AI responses, giving you full transparency into what triggered each mention.

Use sentiment trends to protect your brand, strengthen positive narratives, influence messaging, guide content strategy, and improve how AI describes your brand.

Prompt Analysis tool shows what your audience is asking. Sentiment Analysis shows how AI is talking about you in its answers. Together, they give you a complete understanding of AI-driven discovery and brand positioning.

Yes. You can view sentiment breakdowns and Sentiment Scores for any competitor and compare side-by-side to see who leads in perception.

Yes. AI responses and sentiment classifications are refreshed every day, ensuring your insights reflect the latest audience and AI model behavior.

Sentiment reveals how audiences and AI models perceive your brand. By understanding the triggers of positive or negative mentions, you can refine brand messaging, address pain points, prioritize fixes, and boost the topics where your brand already shines.

Know how audiences feel about your brand - straight from AI

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