Track AI Brand Visibility

The AI Brand Visibility tracker is a tool by Similarweb that helps businesses measure and optimize their presence in generative AI platforms like ChatGPT, Gemini, Perplexity, and AI Mode. It provides a detailed view into what content AI is using, how your brand stacks up against competitors, and where opportunities lie to increase your presence. It's part of Similarweb's broader AI Search Intelligence toolkit, which also includes the AI Traffic tool.

The tool provides a wide range of data including your brand visibility share across the topics you track, the specific prompts being asked and whether your brand appears in the answers, the individual sources AI platforms use to generate those answers, Brand Mention Share compared to competitors, sentiment breakdowns by topic, and citation-level analysis showing which domains and URLs are influencing AI responses.

Yes. Similarweb shows the top 30 brands for each topic you track, so you can benchmark your visibility, spot rising competitors, and understand how others are gaining share in the AI search landscape. The competitor comparison section also includes share of voice metrics, sentiment score comparisons, and citation source breakdowns across brands.

Within an hour of setting up your campaign in Similarweb's AI Brand Visibility tool, you'll have access to all visibility data, including topical breakdowns, specific prompts, citations, and sentiment. The tracker updates daily and dynamically tracks over time.

Similarweb's AI Brand Visibility tracker currently covers ChatGPT, Google AI Mode, Gemini, and Perplexity. The broader AI Search Intelligence toolkit also monitors AI-driven traffic from additional platforms including Grok, Claude and Microsoft Copilot.

Each time your brand is mentioned in an AI-generated response, it receives a score of 1 for that answer. Visibility is then calculated across all responses within the selected timeframe to determine your overall mention rate. Brand Mention Share goes a step further by measuring your brand's share of all brand mentions across the prompts in your tracked topics, giving you a clear picture of how much mindshare you hold relative to competitors.

Yes. The Sentiment Analysis tab shows how AI-generated answers describe your brand whether positively, negatively, or neutrally. You can view sentiment broken down by topic and compare your brand's sentiment scores directly against competitors, helping you understand not just how often you're mentioned, but how you're being perceived.

The Prompt Analysis tool shows you the questions users are asking and whether your brand appears in the AI-generated answers for each one. Prompts where you're not mentioned highlight direct content gaps to address. Citation data reveals which domains and URLs AI platforms rely on when generating answers, identifying where competitors have stronger source authority and where you can pursue content creation, outreach, or partnerships to close the gap. Tracking these metrics consistently over time lets you measure the impact of your efforts and refine your strategy as AI citation patterns shift.